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William Vázquez is an advertising, portrait & documentary photographer based in New York, USA.

Art directing from the other side of the world

Here are some photos from the location part of the shoot. Like my DJ headphones? It was loud at the location so I needed to borrow some headphones. They were a bit over the top.Seoul, Korea is 6885 miles (11080 km in Euro miles ;-), and 13 hours ahead. That is where my clients were while art directing a recent shoot I was working on for Samsung in NYC. It is amazing how technology has evolved where this is possible. For this to work, you need the right technology, most importantly a decent internet connection, which sometimes can be hard to come by, and a good working relationship with your clients. The step up is not perfect yet, but gets the job done. Although I have some ideas on making the process even more awesome the next time.

5 photos in 1 day, 4 in the studio, 1 on location, 1 employee photo, 1 male model, 1 child model, 1 teddy bear, a black turtleneck (you would be suprised on how hard it is find one in the summer) 1 makeup artist, 2 assistants, 1 intern, a ton of equipment, and one long day particulary in Korea where they pulled an all nighter to work with us. Thanks to everyone for pulling this one off with few hitches especially with the monsoon rains we have been having in NYC.