Art directing from the other side of the world
Here are some photos from the location part of the shoot. Like my DJ headphones? It was loud at the location so I needed to borrow some headphones. They were a bit over the top.Seoul, Korea is 6885 miles (11080 km in Euro miles
, and 13 hours ahead. That is where my clients were while art directing a recent shoot I was working on for Samsung in NYC. It is amazing how technology has evolved where this is possible. For this to work, you need the right technology, most importantly a decent internet connection, Read More…
Samsung “What is Beauty” shoot tears

As a followup to my previous post on the production of this story. I finally got the final magazine from the “What is Beauty?” shoot with the man on the street. Also there are a couple of fun portraits, and a stillife no less. There is even a photo of Read More…
Making it work, no matter where you are.
What do you do when you need to photograph someone in their environment, except that’s not possible? Not to mention very limited time to actually photograph them? You create the environment and bring it to them that’s what you do. We built a wall, put up shelves and furnished the area we needed. The plus side to this is that we can customize it. After we were done it looked like we were never there.
Thanks to Michael Robinson for lending the experienced hand, Lori Rielly for her prowess with tools plus her dry sense of humor, and Ann Orcutt on make-up.
Man on the Street: “what is beauty?”
On a chilly day in December, we did a man on the street shoot for Samsung. One of the fears was will people stop to have their photo taken and answer a few questions. Most people think that New Yorkers are cynical and won’t want to cooperate. So I hired Sari Goodfriend, and she proved that theory wrong! Her charm was able to convince almost anyone she spoke to, to have their photo taken. Way to go! Not to mention Read More…
Geisha the movie: Behind the scenes production video
Ok, the last piece of the project. No more geisha after this! Well unless another project pops up. The art has been installed and has gotten very positive comments. In fact I have been commissioned to make another piece for the client.
Thanks to my crew who really, really helped make this happen, and continue to do so for other projects on a regular basis.
Model: Natsuko Koizumi, Photo associates: Andrea Patton, Gabriela Herman, Wardrobe styling: allyson Vieira, hair/makeup: Nancy Sprague, videographer: David Levitsky, Retouching: Mark Beckelman
Rolling in A.C.
Finally! The Geisha prints are being installed. I went to make sure if there were any questions, like where should I trim etc…So they don’t cut the top of the head off…stuff like that. The place was very much under construction with workers here and there pounding away at all sorts of things. The installers John and Randy were excellent, very efficient, and attentive to detail. I could not have asked for 2 better guys. They installed 2 prints, one 9×12 feet, and the other 6×14 feet that were mounted like wallpaper, and a decal 4×14 feet that will be transparent and go on the glass of the wine room. Right now its hard to see it, but once the wine room is lit…Wow! It will look fantastic! It was great to be in control of the whole process from start to finish. It was VERY satisfying and also the client was totally bowled over. Cool.
Above and Beyond

OK, here is Andrea, Charley, and Dominick going beyond what it takes to get things done. As usual here we are moving fast to stay on schedule. It still took a while to get that machine to look perfect…..
