Blog

William Vázquez is an advertising, portrait & documentary photographer based in New York, USA.

2016 in photos review

Some highlights from the projects of 2016

 Working with AbbVie and  Direct Relief  documenting the emergency relief efforts in villages affected by hurricane Matthew in the Dominican Republic. This is a mother and child waiting their turn to see a doctor and get medications in the Monte Plata region of the Dominican Republic. We were in a tiny village community clinic overflowing with old people, plenty of babies and families waiting in very hot and humid conditions with an overwhelming smell of raw sewage from the flooding.

Working with AbbVie and Direct Relief documenting the emergency relief efforts in villages affected by hurricane Matthew in the Dominican Republic. This is a mother and child waiting their turn to see a doctor and get medications in the Monte Plata region of the Dominican Republic. We were in a tiny village community clinic overflowing with old people, plenty of babies and families waiting in very hot and humid conditions with an overwhelming smell of raw sewage from the flooding.

 In many of the places I work in I stand out. Blending into the background, and being present when I choose to is something I strive for. This little one wasn't going to let me blend in. She watched me like a hawk. Documenting emergency relief efforts by AbbVie and  Direct Relief  in the aftermath of hurricane Matthew in the Dominican Republic.

In many of the places I work in I stand out. Blending into the background, and being present when I choose to is something I strive for. This little one wasn't going to let me blend in. She watched me like a hawk. Documenting emergency relief efforts by AbbVie and Direct Relief in the aftermath of hurricane Matthew in the Dominican Republic.

 I explored parts of India that I had ever seen before and had some amazing experiences. Young monks blowing horns during a remembrance ceremony on the steps of their monastery in the Ladhak region of India in the Himalayas.

I explored parts of India that I had ever seen before and had some amazing experiences. Young monks blowing horns during a remembrance ceremony on the steps of their monastery in the Ladhak region of India in the Himalayas.

 Getting the shot!  Christopher M. Lynch  driving while  Kedar P. Gaekwad  films. I got to work with some awesome people in 2016. I traveled through India and Nepal with Chris. We worked on some assignments together as well as did some research on future projects. He was an amazing travel partner and photographer always ready to go the extra mile to get the shot. It was a privilege to work with Kedar. I met him five years ago on one of my first projects in India and we have kept in contact since. I have seen him go from director of photography to directing feature films in Mumbai. Talented guys!

Getting the shot! Christopher M. Lynch driving while Kedar P. Gaekwad films. I got to work with some awesome people in 2016. I traveled through India and Nepal with Chris. We worked on some assignments together as well as did some research on future projects. He was an amazing travel partner and photographer always ready to go the extra mile to get the shot. It was a privilege to work with Kedar. I met him five years ago on one of my first projects in India and we have kept in contact since. I have seen him go from director of photography to directing feature films in Mumbai. Talented guys!

 Riding the Himalayas on a Royal Enfield motorcycle. The bike is underpowered, heavy, and terrible brakes, but amazing to ride through the Himalayas. Always find time to do things that make you happy. Love what you do, and it will love you back!

Riding the Himalayas on a Royal Enfield motorcycle. The bike is underpowered, heavy, and terrible brakes, but amazing to ride through the Himalayas. Always find time to do things that make you happy. Love what you do, and it will love you back!

 I strive to create photographs that illustrate the joys of life no matter how mundane or small. School girls playing at recess captured while on assignment in India for  Abbott

I strive to create photographs that illustrate the joys of life no matter how mundane or small. School girls playing at recess captured while on assignment in India for Abbott

 One of my favorite assignments of 2016. It's amazing how much compassion the organizations I work with have for the people they help. On assignment for  Americares  documenting their rebuilding efforts after the devastating earthquake in Nepal. This is Junkiri, she was seriously injured when her house collapsed on her during the earthquake. @americares helped her with much needed physical rehabilitation so she could help in providing for her children. I went with her doctor up into the mountains of the Sindhupalchowk district to follow up on her progress. She is doing great and was happy for us to all crowd into her house.

One of my favorite assignments of 2016. It's amazing how much compassion the organizations I work with have for the people they help. On assignment for Americares documenting their rebuilding efforts after the devastating earthquake in Nepal. This is Junkiri, she was seriously injured when her house collapsed on her during the earthquake. @americares helped her with much needed physical rehabilitation so she could help in providing for her children. I went with her doctor up into the mountains of the Sindhupalchowk district to follow up on her progress. She is doing great and was happy for us to all crowd into her house.

 You really have to have a reason to be someplace up in the mountains around Kathmandu. The roads are more like river beds and in the rain that is exactly what they are. I was traveling with doctors from  Americares  in a raging storm doing follow up visits of patients in remote villages. The roads were terrible, but at least this time I wasn't freaked out about my driver being extremely cross eyed. That is another story from a previous trip into the mountains

You really have to have a reason to be someplace up in the mountains around Kathmandu. The roads are more like river beds and in the rain that is exactly what they are. I was traveling with doctors from Americares in a raging storm doing follow up visits of patients in remote villages. The roads were terrible, but at least this time I wasn't freaked out about my driver being extremely cross eyed. That is another story from a previous trip into the mountains

 One of my favorite images from 2016. It was from an assignment for @Americares. We crowded into Junkiri's tiny one room home in the mountains of Sindhupalchok to escape the pouring rain. It was literally pitch black inside, so dark that I didn't notice that right next to me there was "grandfather" who put his hand on my arm to guide me to a seat. I suspect that Nepalis can see in the dark. As I was having a conversation in the darkness. I contemplated how I was going to be able to photograph. Then someone turned the light on their phone, then another, and another. It was beautiful, and a solution to my dilemma. Jinkiri's daughter went around offering us, and what looked like half the village crammed into her hut some tea and freshly made popcorn made from the corn she had drying in her home. It was a beautiful moment, and after some arranging of the "lights" I was able to get a good representation of that moment. We should have stayed over that night. The drive back down the mountain was a nightmare of roads blocked by parts of homes and power lines brought down by the storm.

One of my favorite images from 2016. It was from an assignment for @Americares. We crowded into Junkiri's tiny one room home in the mountains of Sindhupalchok to escape the pouring rain. It was literally pitch black inside, so dark that I didn't notice that right next to me there was "grandfather" who put his hand on my arm to guide me to a seat. I suspect that Nepalis can see in the dark. As I was having a conversation in the darkness. I contemplated how I was going to be able to photograph. Then someone turned the light on their phone, then another, and another. It was beautiful, and a solution to my dilemma. Jinkiri's daughter went around offering us, and what looked like half the village crammed into her hut some tea and freshly made popcorn made from the corn she had drying in her home. It was a beautiful moment, and after some arranging of the "lights" I was able to get a good representation of that moment. We should have stayed over that night. The drive back down the mountain was a nightmare of roads blocked by parts of homes and power lines brought down by the storm.

 I visited small tribal villages in Rajasthan and was invited to opium tea cookies with the local tribesmen. I got to dress up and there is photographic proof. Don't ask me how to make that turban.

I visited small tribal villages in Rajasthan and was invited to opium tea cookies with the local tribesmen. I got to dress up and there is photographic proof. Don't ask me how to make that turban.

 I was the favorite target of every kid within a mile on Holi the festival of colors. This was from the first 30 minutes of walking the streets of Thamal, Kathmandu. So much fun!

I was the favorite target of every kid within a mile on Holi the festival of colors. This was from the first 30 minutes of walking the streets of Thamal, Kathmandu. So much fun!

 In the mountains of Nepal you are always climbing up or climbing down. I was with a group of women who are social workers for  Americares . We were climbing down a very steep hill. I was in front. When I got to the bottom I offered my hand to help the woman behind me. She laughed at me. She said "we are mountain women" true that! She could probably carry me down and up that hill in sandals no less.

In the mountains of Nepal you are always climbing up or climbing down. I was with a group of women who are social workers for Americares. We were climbing down a very steep hill. I was in front. When I got to the bottom I offered my hand to help the woman behind me. She laughed at me. She said "we are mountain women" true that! She could probably carry me down and up that hill in sandals no less.

 On our way to the days location in rural India, and I spot out of the corner of my eye movement. I look and see off in the distance kids swinging from the hanging vines of a banyan tree. I of course make everyone go out of their way to go investigate. It was amazing and of course all the kids I happened to be photographing were there. Almost like I had planned it. Perfect! On assignment for  Abbott .

On our way to the days location in rural India, and I spot out of the corner of my eye movement. I look and see off in the distance kids swinging from the hanging vines of a banyan tree. I of course make everyone go out of their way to go investigate. It was amazing and of course all the kids I happened to be photographing were there. Almost like I had planned it. Perfect! On assignment for Abbott.

 t's gratifying when I get to photograph a success story. These three are triplets born severely under term in Kosovo. They survived due to the efforts of their amazing doctor, and to the availability of a drug to help premature babies breathe. These three were a handful running around hopped up on sugar, didn't speak any language I did, and had everyone who was there telling them something different to do. The whole shoot lasted 45 minutes with 40 of them spent in the ritual of eating pastries, cookies, and tea with the family then 5 minutes left for shooting. On assignment for AbbVie with  Americares  in Kosovo.

t's gratifying when I get to photograph a success story. These three are triplets born severely under term in Kosovo. They survived due to the efforts of their amazing doctor, and to the availability of a drug to help premature babies breathe. These three were a handful running around hopped up on sugar, didn't speak any language I did, and had everyone who was there telling them something different to do. The whole shoot lasted 45 minutes with 40 of them spent in the ritual of eating pastries, cookies, and tea with the family then 5 minutes left for shooting. On assignment for AbbVie with Americares in Kosovo.

 Photographed some tough things in 2016. Premature baby wards where you see tiny babies being kept alive in incubators. Survival of preemies is a huge challenge in developing countries.

Photographed some tough things in 2016. Premature baby wards where you see tiny babies being kept alive in incubators. Survival of preemies is a huge challenge in developing countries.

 Travelled with @directrelief to Chiapas, Mexico. We visited families who need help with transporting their children to the hospital for cancer treatment. Some of these families would need to travel more that 8 hours round trip from their village. A trip they cannot afford.

Travelled with @directrelief to Chiapas, Mexico. We visited families who need help with transporting their children to the hospital for cancer treatment. Some of these families would need to travel more that 8 hours round trip from their village. A trip they cannot afford.

 Young monks traveling in packs at a Monastery in Bhutan. I led a photo workshop with @cameravoyages to Bhutan/Nepal. I was part den mother, teacher, cat herder, guide, doctor, storyteller, and therapist. Taking people to experience the world the way I do when on assignment is a pleasure and a privilege.

Young monks traveling in packs at a Monastery in Bhutan. I led a photo workshop with @cameravoyages to Bhutan/Nepal. I was part den mother, teacher, cat herder, guide, doctor, storyteller, and therapist. Taking people to experience the world the way I do when on assignment is a pleasure and a privilege.

 I spent a little time with these guys who were swimming at sunset off the Malecon in Havana, Cuba. Amazing light and always something different going on.

I spent a little time with these guys who were swimming at sunset off the Malecon in Havana, Cuba. Amazing light and always something different going on.

 I spent a couple of days with a family documenting their day to day work. She wanted to wear her favorite dress during the entire shoot. I enquired about a sari and was given a face of "no way". They let us disrupt their day and did whatever was asked. Beautiful people through and through and I appreciate the openness and effort in their part.

I spent a couple of days with a family documenting their day to day work. She wanted to wear her favorite dress during the entire shoot. I enquired about a sari and was given a face of "no way". They let us disrupt their day and did whatever was asked. Beautiful people through and through and I appreciate the openness and effort in their part.

 Leaving a monastery in the Ladakh region of India, and we run into these guys. Apprentice monks, they were fun to watch aggressive, a homemade cricket bat, talking smack. So serious about their cricket game. Love the moment.

Leaving a monastery in the Ladakh region of India, and we run into these guys. Apprentice monks, they were fun to watch aggressive, a homemade cricket bat, talking smack. So serious about their cricket game. Love the moment.

 Mexico amazing in so many ways, beauty, culture, food, people, I can't count the ways.

Mexico amazing in so many ways, beauty, culture, food, people, I can't count the ways.

 Woke up at 11,000 and beautiful vistas. Himalayas, Ladakh, India.

Woke up at 11,000 and beautiful vistas. Himalayas, Ladakh, India.

 You can't leave until you have eaten said grandmother as she prepared the food over an open fire in the hut they live in. We were on our way out and she handed me an egg taco and a cup of watered down coffee. She stood there and watched me eat to make sure I finished it. Then she gave me more. Every home I visited in the countryside the same thing happened. Simple but great tasting food. I was so full I couldn't eat for the rest of the day. Chiapas, Mexico

You can't leave until you have eaten said grandmother as she prepared the food over an open fire in the hut they live in. We were on our way out and she handed me an egg taco and a cup of watered down coffee. She stood there and watched me eat to make sure I finished it. Then she gave me more. Every home I visited in the countryside the same thing happened. Simple but great tasting food. I was so full I couldn't eat for the rest of the day. Chiapas, Mexico

 Made a difference with a group of kids lives. Fundraised for @kidsofkathmandu and working on more for 2017!

Made a difference with a group of kids lives. Fundraised for @kidsofkathmandu and working on more for 2017!

 My last post of this series. Photographed while on the road between Shillong, and Kochi India. The great adventure of 2016 started in 2015. My old friend Greg @dospinguinosindia proposed we do something a little crazy for 2016. Together we participated in the Rickshaw Run. Driving 2500 miles through India in an auto Rickshaw. Just for the hell of it, and to fundraise for orphanages in India and in Nepal. Surprisingly we survived this, and lived to tell the story. It was an amazing thing to do with lots of laughs, scares, bad roads, terrible food, horrific hotels, time wasted searching for elusive rickshaw parts, very warm beer, copious sweating, near misses with homicidal bus drivers, cows, and amazing interactions with Indians from all walks of life that were happy to see us. Even if they did think we were a little insane, ok very insane. There are so many images left to show, and people to talk about from 2016. I did my best to cover the highlights. My deepest gratitude to my clients, friends, followers, and people who let me into their lives to photograph them. A special thanks to my wife  Scherezade Garcia  who gives me the freedom to do what I love even when she tells me things like "wait a minute you are driving that thing across India? I don't know if I like that"Together you made 2016 great, both in my work, and personally. Although those worlds occupy the same space in my life. I am what I do! Onward to an awe inspiring 2017.

My last post of this series. Photographed while on the road between Shillong, and Kochi India. The great adventure of 2016 started in 2015. My old friend Greg @dospinguinosindia proposed we do something a little crazy for 2016. Together we participated in the Rickshaw Run. Driving 2500 miles through India in an auto Rickshaw. Just for the hell of it, and to fundraise for orphanages in India and in Nepal. Surprisingly we survived this, and lived to tell the story. It was an amazing thing to do with lots of laughs, scares, bad roads, terrible food, horrific hotels, time wasted searching for elusive rickshaw parts, very warm beer, copious sweating, near misses with homicidal bus drivers, cows, and amazing interactions with Indians from all walks of life that were happy to see us. Even if they did think we were a little insane, ok very insane. There are so many images left to show, and people to talk about from 2016. I did my best to cover the highlights. My deepest gratitude to my clients, friends, followers, and people who let me into their lives to photograph them. A special thanks to my wife Scherezade Garcia who gives me the freedom to do what I love even when she tells me things like "wait a minute you are driving that thing across India? I don't know if I like that"Together you made 2016 great, both in my work, and personally. Although those worlds occupy the same space in my life. I am what I do! Onward to an awe inspiring 2017.

Finding inspiration and photographing lifestyle in Brazil

There is nothing better than getting people to smile and enjoy the moment. Musicians on Copacabana beach

Photographing in a foreign country is a challenge. Most of my work is in the documentary/reportage style. Basically photographing in the moment. These days though my projects are in that style but with models, wardrobe, picked locations. So it's not so much photographing in the moment anymore, but "planned in the moment" images, it is certainly more involved than just showing up with a camera, and making do with what is there. Not to mention to keep it feeling serendipitous while controlling everything. That is the challenge.

I went to Rio with a long shot list, and a mandate. Show modern Brazil and its people, living a healthy lifestyle. We found models in Rio (yes, its true it seems like almost everyone is beautiful there), locations, and had to plan shoots while on the run. It was tough, but with Rio and it's people as an inspiration, not to mention some great help on the ground, it was a pleasure.

It's not just clicking the shutter, it's the journey to get to that moment to take the photo is what defines a photographer.

At the Apple store Soho

I am going to use up a few more minutes of my 15 minutes of fame that I have left, and would like you to join me at the Apple store Soho, NYC. Me and fellow APA board member Keith Barraclough will be presenting, and sharing our deepest photo secrets. After the lecture we will all be going out for drinks so don't wander off. Looking forward to seeing you. Did I mention that it's free?

Here are the deets.

APA|NY Image Makers Lecture Series:   “Not Standin’ Still… Photographers who use Video and Blogs to get more work”.

Day and time: Wednesday, October 13, 6:30-8 p.m.

Place: SoHo Apple Theater, 103 Prince St (between Mercer and Greene).

Admission: Free (seating is limited)

*No advance registration is required

Can you shoot video also?

Those are the words that I have been hearing a lot from clients these days. My answer is of course we can! The advantages of shooting both is that they work together as companion pieces. Although In my experience its always been a challenge trying to do still, and video together in the same shoot without compromising one or the other. I think I found the magic sauce; with the right crew, and clients who trust you anything is possible. I can go on and on about the process, but thats perhaps a future blog post.

Many thanks to Jason Rogers my camera man on this project, and Charley Parden my assistant who somehow always finds parking among his many other skills. They made the process go smoothly, efficiently, and more importantly successful.

Art directing from the other side of the world

Here are some photos from the location part of the shoot. Like my DJ headphones? It was loud at the location so I needed to borrow some headphones. They were a bit over the top.Seoul, Korea is 6885 miles (11080 km in Euro miles ;-), and 13 hours ahead. That is where my clients were while art directing a recent shoot I was working on for Samsung in NYC. It is amazing how technology has evolved where this is possible. For this to work, you need the right technology, most importantly a decent internet connection, which sometimes can be hard to come by, and a good working relationship with your clients. The step up is not perfect yet, but gets the job done. Although I have some ideas on making the process even more awesome the next time.

5 photos in 1 day, 4 in the studio, 1 on location, 1 employee photo, 1 male model, 1 child model, 1 teddy bear, a black turtleneck (you would be suprised on how hard it is find one in the summer) 1 makeup artist, 2 assistants, 1 intern, a ton of equipment, and one long day particulary in Korea where they pulled an all nighter to work with us. Thanks to everyone for pulling this one off with few hitches especially with the monsoon rains we have been having in NYC.

When in Vegas...

I did the big murals for the huge restaurant at the Luxor hotel in Las Vegas; which were a big hit. My client then asks me to do some more photographs for the billboard advertising of the establishment. This being Las Vegas of course the concept was pushing hard against political correctness. We also had to shoot in Vegas because the models were there. It was a fun shoot.

Here is the final billboard...I think it turned out pretty well. This was not the original concept. The original concept was deemed too racy, and not used. Unfortunatly I am not going to post those. Sorry! Hopefully next time I am out there I will see the billboard in person and take a photo of it. Its my first billboard after all.

Shooting in the studio

Here is a finished shot of a big project I did in the studio. A while back I posted some stories on the production of these shots. You can find it here, and another here.

I really have no excuse for not posting it sooner. I have been dying to show it off. Many thanks to Jessica Silverman from Wilhelmina models. She was professional, energetic, and simply perfect! Also gotta mention my retoucher Mark Beckelman of Beckelman imaging for the usual great job, also the assistants, and stylists who played a big part. All sets were built in the studio by moi, with some help of course.

Samsung "What is Beauty" shoot tears

As a followup to my previous post on the production of this story. I finally got the final magazine from the "What is Beauty?" shoot with the man on the street. Also there are a couple of fun portraits, and a stillife no less. There is even a photo of me on the first spread. On the left side in the middle holding the camera looking like I am going to be run over by a truck. Many thanks to everyone on the crew who made it happen, and to my client for the great layout.

Making it work, no matter where you are.

What do you do when you need to photograph someone in their environment, except that's not possible? Not to mention very limited time to actually photograph them? You create the environment and bring it to them that's what you do. We built a wall, put up shelves and furnished the area we needed. The plus side to this is that we can customize it. After we were done it looked like we were never there.

Thanks to Michael Robinson for lending the experienced hand, Lori Rielly for her prowess with tools plus her dry sense of humor, and Ann Orcutt on make-up.

Man on the Street: "what is beauty?"

On a chilly day in December, we did a man on the street shoot for Samsung. One of the fears was will people stop to have their photo taken and answer a few questions. Most people think that New Yorkers are cynical and won't want to cooperate. So I hired Sari Goodfriend, and she proved that theory wrong! Her charm was able to convince almost anyone she spoke to, to have their photo taken. Way to go! Not to mention she interviewed them for the piece. Listen to the statements on beauty as the slide show plays.

The success of the shoot just reinforces the need to have the right people to make a project not just get done, but be spectacular. Not to mention a good time was had by all. Many thanks to Sari Goodfriend (first time people wrangler and a great photographer herself), Michael Robinson (who played the producers role, and organized the shoot also a good photographer), Charley Parden (great assistant and a future photographer), and of course my clients who let me do this stuff.

Samsung: Africa

Shot a mini campaign for Samsung to be used in the African market. Magazine, newspaper, bill boards, bus stops, the works. It was lots of fun, with lots of high energy jumping and cheering mostly by me to get the models motivated. I can't take credit for the retouching though the agency Agendanyc managed that. Nice job!

Kids......

Kids are tough to photograph....They don't listen, they get tired,  get cranky, and at times they just don't care. Sometimes though you connect with them, and they can be fearless. Like the photo below..... Just did a fun project for an international client....no its not for Nike®, although that would be nice too! The ball just happened to show the logo. This is one of the images I did for myself after the shoot. So much studio work these days. It's a nice change of pace from pure location work.

8:15 pm and working in Times Square NYC

The last shot for the big project I was working on last week. I had to go to Times Square and photograph some of the lit billboards. I was working by myself so I took my Sigma DP-1 a very awesome point and shoot that takes RAW files. So the quality was there and didn't have to worry about putting my more expensive camera equipment at risk. It may not be the bad 1980's Times Square from my youth anymore (which I kinda miss), but its still Times Square all the same.

Maxed to capacity

The studio is operating close to maximum capacity with client, crew, props, and wardrobe. We have had to rearrange all sorts of stuff and get more space. Its been a good way to get rid of those props that we haven't touched for 5 years.

This is just a small portion of the wardrobe that Jessica Zindren the wardrobe/prop stylist extrodinare for the shoot picked up. Its a bit messy at the moment, its all my fault though, I had everyone digging through stuff looking for something that I thought I saw. I realized that it got returned. Oops! sorry Jessica. Great to have choices, lots, and lots of choices.

 

Last Geisha image

The top image is the final image that will be printed for the Borgata project in Atlantic City, N.J. It is an extreme crop from the original file you see below it. This shot was unplanned in the sense that we didn't know where it was going to go, and what feeling we were trying to give. So I had originally wanted to use an image where you can see the nape of the neck. The nape of the neck is considered to be very sensual. Also traditionally Geisha's don't show too much skin. I took a few liberties with that in my photos. Anyway in order to enhance the sensuality there is an area on the neck left bare with no makeup. I just couldn't find a shot that had all the elements in it when I did such a vertical crop. I do feel great about the one that was finally chosen, its going to look awesome. It will be 4 wide x 12 feet high and printed on a translucent material that will be applied to a glass wall in the wine room. Its a good thing I used a Leaf 75s back with a Hassalblad H2 camera so the quality is there. I must say this project has taken quite a bit of time. Besides all the research on Geisha costumes and makeup. I have had to manage all facets of the project from conceptual, production, retouching, printing, and will go to Atlantic City to supervise the installation. I want to make sure it doesn't get ruined in the end. Its refreshing as well as apprehensive to be able to have total control over the whole process. Thats what makes the work exciting! This is the reason I became a photographer to be able to do what I love. By the way any one looking for medium sized Katsura? Katsura is Japanese for the wig I bought for the shoot and would love to not have anymore.

Samsung: Somewhere in Europe

I recently did two advertorials for Samsung for the European market. One that talks about Samsung's mp3 players with Ken Pohlman who is an absolute guru on digital sound. That one we shot in Atlanta, Georgia at Big Studio last summer when its 100 plus degrees outside. Thank God we were in a studio! The other advertorial was shot in NYC and it was about Samsung's Series 6 HDTV's. That advertorial featured Karim Rashid who is a master of product design. It was really great working with these two masters in their fields. It is always great to talk to people who are at the top of their professions. It gives a better insight on what is behind the ideas that they come up with.

This is the first advertorial with Ken Pohlman. Check out the Samsung DNSe site and hear what Ken has to say about the technology.

Here is final Samsung Series 6 HDTV advertorial with Karim Rashid.

Here's a little production info on that shoot. First we had to find a gallery space in NYC that was just right in size and configuration. That was much harder than you would think. Richard Hobbs the location scout did some exhaustive research and pounded the pavement to find the perfect one in record time. Even though it was perfect there is never enough space to fit everyone so it was pretty crowded with crew, equipment, and clients.

Lighting and photographing Karim was much easier than getting the TV just right. We had to shoot the TV in studio in order to get the perfect lighting on it. Although a blend of the studio version, and the gallery version were used in the final  ad

Overall the final shot is probably composed of 5 different shots to get it just right. I had a great crew, and great clients who really worked hard to make it a good project and fun experience for everyone. Next time though we have to all go Salsa dancing.... Client: Samsung Agency: Agenda Creative Director: Dan Koh Art Director: David Rodriguez Account Exec: Rich Lim Photo Assistants: Este Aladroo, Andrea Patton, Gabriela Herman Fashion Stylist: Allyson Vieira Hair/makeup: Kim Do