William Vázquez is an advertising, portrait & documentary photographer based in New York, USA.

Man on the Street: "what is beauty?"

On a chilly day in December, we did a man on the street shoot for Samsung. One of the fears was will people stop to have their photo taken and answer a few questions. Most people think that New Yorkers are cynical and won't want to cooperate. So I hired Sari Goodfriend, and she proved that theory wrong! Her charm was able to convince almost anyone she spoke to, to have their photo taken. Way to go! Not to mention she interviewed them for the piece. Listen to the statements on beauty as the slide show plays.

The success of the shoot just reinforces the need to have the right people to make a project not just get done, but be spectacular. Not to mention a good time was had by all. Many thanks to Sari Goodfriend (first time people wrangler and a great photographer herself), Michael Robinson (who played the producers role, and organized the shoot also a good photographer), Charley Parden (great assistant and a future photographer), and of course my clients who let me do this stuff.